This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from huliyingtrade.com (the “Site”).
Applicable Law
We are committed to protecting your personal information, and the rights set out in this Policy reflect your rights under applicable laws.
For the purpose of this Policy, applicable laws mean: (a) the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2013; (b) the General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”) until such time as it may cease to apply in the UK; and (c) to the extent applicable, any legislation ratifying or otherwise adopting the GDPR in the UK, and any applicable associated or supplementary data protection laws or regulations.
We recognize that as an international business, some of our customers reside in jurisdictions other than England and Wales. In certain circumstances, the local laws of these jurisdictions may, by virtue of their application, afford customers rights in respect of the personal data they provide to us. We anticipate that the rights set out in this Policy also provide you with such protection in relation to your personal information. Please contact our Data Protection Officer by phone at +852 62279649 to discuss any additional questions you may have.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and details about how you interact with the Site. We refer to this automatically collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal account details, and/or Amazon Pay account information), email address, phone number, and EIN/Tax ID number. We refer to this information as “Order Information”.
For the purposes of this Privacy Policy, “Personal Information” means information that can be used to personally identify you or is associated with such identifiable information, or as otherwise defined by the laws of the jurisdiction where you reside.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment details, arranging shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risks or fraud; and
- Provide you with information or advertising relating to our products or services, where this aligns with the preferences you have shared with us.
We use the Device Information we collect to help screen for potential risks and fraud (in particular, your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We do not use IP addresses to personally identify individuals, nor do we link IP addresses to other forms of identifiable information. However, IP addresses may be considered Personal Information under the laws of certain jurisdictions.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
COOKIE POLICY
We use cookies from time to time to help personalize your online experience with us. Cookies provide us with information about your use of the Site, which helps us improve the Site and your experience of it. Any Personal Information collected about you through cookies, as described above, will be treated in accordance with this Privacy Policy. If your browser is set to warn you before accepting cookies, you should receive a warning message for each cookie. You may refuse cookies by disabling them in your browser; however, please note that, like most other popular sites, our Site may not function properly if cookies are disabled. Please be advised that we do not have access to or control over third-party cookies used on the Site.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track (“DNT”) signal from your browser. We do not track our visitors across third-party websites to provide targeted advertising, and therefore we do not respond to DNT signals. However, some third-party sites may track your browsing activity when they serve you content, allowing them to tailor the content they present to you. If you are visiting such sites, your internet browser may allow you to set a DNT signal so that third parties (particularly advertisers) know you do not wish to be tracked.
YOUR RIGHTS
We make every effort to keep your data accurate and up to date, provided that you supply us with the information we need to do so. If your data changes (e.g., a new email address), you are responsible for notifying us of such changes. If you wish to find out what Personal Information we hold about you, correct/modify your data, or have your information removed from our database, please call +852 62279649. We will provide an individual with access to any Personal Information we hold about them within 30 days of receiving a request for such information. Unless prohibited by law, we will remove any Personal Information about an individual from our servers at their request. There is no charge for an individual to access or update their Personal Information.
Your Personal Information may be collected, stored, and/or processed by us or on our behalf for purposes such as cloud storage, payment processing, digital advertising, and related functions. Therefore, such information may be accessed in accordance with disclosures required by the Hong Kong government or law enforcement agencies. By using our website and services, you understand and agree to the collection, storage, and processing of your information as described in this Policy.
DATA PRIVACY RIGHTS FOR INDIVIDUALS IN THE EUROPEAN UNION AND/OR THE EUROPEAN ECONOMIC AREA
In addition to your right to access certain information contained in this Privacy Policy, pursuant to the General Data Protection Regulation, you have the following rights regarding your personal data that we hold:
- Be informed of our intent to transfer your Personal Information to another country or international organization, the recipients of such information, and where details about applicable privacy safeguards may be obtained;
- Request access to your Personal Information;
- Request correction of your Personal Information if it is inaccurate;
- Request that we delete or cease processing your Personal Information under certain circumstances;
- Object to our processing of your Personal Information under certain circumstances;
- Request that we restrict our processing of your Personal Information; and if our processing is based on your consent, withdraw that consent (which may be done by calling +852 62279649), without affecting the lawfulness of processing based on consent prior to its withdrawal;
- Request that we transfer your Personal Information to you or another service provider under certain circumstances (costs may apply);
- Be informed of your right to lodge a complaint with a supervisory authority if you believe we have not complied with applicable laws governing your Personal Information (contact details for supervisory authorities can be found at: http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm).
Please note that the above rights are not absolute, and we may be entitled to refuse requests where exceptions apply. For more information or to make a request, please call +852 62279649 and provide your name, email address, details of your request, and the basis for your request.
DATA RETENTION
We will retain your Personal Information for as long as your Site account remains active or for as long as necessary to provide the services you have requested. We may also retain and use your information to comply with our legal obligations, resolve disputes, prevent abuse, and enforce our agreements. We do not intend to retain Personal Information for longer than necessary for such purposes, unless required to comply with a legal obligation or to protect your vital interests or the vital interests of another natural person.
SOCIAL MEDIA PLATFORMS AND OTHER WEBSITES
Our Site includes social media features, such as links to our Facebook and Instagram pages. These features may collect information about your IP address and the page you are visiting on our Site, and may set a cookie to ensure the feature functions properly. Social media features and widgets are either hosted by a third party or directly on our Site. We also maintain presences on social media platforms such as Facebook, Instagram, and Pinterest. Any information, communications, or materials you submit to us via a social media platform are submitted at your own risk, with no expectation of privacy. We cannot control the actions of other users of these platforms or the platforms themselves. Your interactions with these features and platforms are governed by the privacy policies of the companies that provide them.
CHILDREN’S INFORMATION
We do not knowingly collect information from children, nor do we target or direct this Site to children. The definition of “children” is subject to the laws and regulations of the jurisdiction in which you are located. We reserve the right to delete any information we believe violates this Privacy Policy.
SECURITY
We take reasonable measures to protect your Personal Information. However, no data transmission over the internet, wireless transmission, or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure the security of any information you transmit to us, and you use our services and provide us with your information at your own risk. If a security breach results in unauthorized access to our system that materially affects you, we will notify you as soon as possible in accordance with applicable legal requirements.
NO LIABILITY
You understand that electronic communications may be accessed by unauthorized parties when transmitted over the internet, network communication facilities, or other electronic means. You agree that we shall not be liable for any electronic communications and/or any of your data that may be lost, altered, intercepted, or stored without authorization during the transmission of any data over networks not owned and/or operated by us. We do not guarantee that your information will not be misused or disclosed to third parties. We shall have no liability to you for any such misuse or disclosure.
CHANGES
We may update this Privacy Policy from time to time, without notice to you and in accordance with applicable law, to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. It is your responsibility to check this page periodically for changes.
CONSENT
By using the Site, you consent to the collection and use of your information as set forth in this Privacy Policy. Except as required or permitted by law, we will not use or disclose your Personal Information for any purpose for which you have refused us consent or subsequently withdrawn your consent. If you withdraw your consent, you agree that notwithstanding such withdrawal, we may continue to use the Personal Information you previously provided to us to the extent that we are legally or contractually obligated to do so, and to the extent necessary to enforce any contractual obligations you may have to us. You also understand that while you may use our Site for some purposes without providing us with any Personal Information, we require Personal Information about you for certain services. If you refuse to provide us with the required information or subsequently withdraw your consent to the use and disclosure of this information, we may no longer be able to provide you with these services.
CONTACT US
For more information about our privacy practices, if you have questions, or if you wish to make a complaint, please contact us by phone or mail using the details provided below:
- Phone: +852 62279649
- Address: RM A22, 10/F, No. 52, Hung To Road, Kwun Tong, Hong Kong
HK HUI LI YING INTERNATIONAL TRADING LIMITED